Learn more about how changes in demographics, traveler preferences, and markets for public transportation affect transit ridership now and in the future at a webinar hosted by the Transportation Research Board (TRB) 2 p.m. Wednesday, November 28, 2018.
The 1 ½-hour free session will feature research from the Transit Cooperative Research Program (TCRP)’s Understanding Changes in Demographics, Preferences, and Markets for Public Transportation (Research Report 201). Presenters will discuss the role of both "hard" (travel times and costs) and "soft" (values, preferences and attitudes) attributes to interpret predicted changes in the markets for public transportation. They also will identify how an individual’s demographics affect long-term attitudes and values and how the communities they choose to live in affects their likelihood to ride transit.
Matt Coogan, Consultant in Transportation
Nancy McGuckin, Travel Behavior Consultant
Moderated by: Karla Karash, Transit Consultant
FTA sponsors TCRP to develop and apply innovative solutions to help meet the demands placed on the nation’s public transit systems.