APA-IL CMS March Program - "Branding: Beyond the Logo"


This joint program between the APA Chicago Metro Section (CMS) and the Municipal Design Review Network (MDRN) of the Chaddick Institute at DePaul University will explore the role of branding in placemaking, urban design, and economic development. We will be discussing the details of successful branding initiatives that are more than just a logo and have effectively captured the community’s identity, appealed to both internal (residents and local businesses) and external (tourists and visitors) audiences, and incorporated architectural and planning aspects that are integral to the community.

  • Bridget Lane, Director at Business Districts, Inc. (BDI), will provide an overview of branding and why it is important for communities.

  • Jodi Mariano, Principal Urban Designer at Teska Associates, Inc., will describe how aesthetics are used in planning and design, as well as provide an overview of community branding efforts around the region.

  • Karie Frilling, Development Services Director at the Village of Orland Park, will share lessons learned with their branding initiative.

After the speaker presentations, there will be a moderated panel discussion and Q&A. Then, after a short break, attendees will separate into breakout sessions to discuss key topics from the morning's panel discussions with the speakers. More details on the final agenda will be provided soon!

DATE: Thu, March 10, 2016 | 9:00 AM to 11:30 AM

LOCATION: DePaul Loop Campus | 14 E. Jackson, Suite 1600 | Chicago IL 60604

COST: $15 for regular admission / $5 for students. Two ways to pay: (1) Use the online payment option to RSVP and pay by credit card; or (2) Email cms@ilapa.org to RSVP and pay at the door on the day of the event (cash or check written out to APA-CMS). QUESTIONS: For program questions, please contact the CMS Board at cms@ilapa.org CM CREDITS: 2.50 AICP CM credits pending

#CMS #APAILnews

WHO WE ARE

The American Planning Association - Illinois Chapter (APA-IL) is the premier authority on urban planning issues and professional development for Illinois' urban planners.

 

The APA-IL is the official membership association for practicing planners in the State of Illinois.  We strive to inform, educate, and connect our members to resources and tools that advance the practice of planning throughout the state.  We pride ourselves on "Creating Great Communities for All" in Illinois.  

 

ILLINOIS STATE SECTION

CHICAGO METRO SECTION

American Planning Association - Illinois Chapter

c/o NIU Center for Governmental Studies
148 N. 3rd St.
DeKalb, IL 60115

815-753-2078

© 2014 APA-IL

FOLLOW US

 

 

 

 

STAY INFORMED

  • APA-IL Facebook
  • APA-IL Twitter
  • APA-IL LinkedIn
  • APA-IL Instagram
  • APA-IL YouTube

SUPPORT US